Thailand is well known as which one of a popular tourist destination in Asia, But in recent years Thailand especially Bangkok now started turning heads in global fashion circles. Reported by fashion Asia's Margaret Zhang recently explored the colour and buzz surrounding some of Bangkok's fashion hotspots, then discovered the reasons why Thailand fashion become popular.
1. The ‘Made in Thailand’ tag is being popular
Thailand’s new designers are keen to shake off the notion Thai fashion is cheap and plentiful, and replace it with the hallmark of global signature labels: quality over quantity. "Made in Thailand" will never have connotations the same way as ''Made in France' or ''Made in Italy' but we are not mass as 'Made in China' or 'Made in India''. We are rebranding as "Made in Thailand" to signify good design in both garments and accessories," said Pow Foongfaungchaveng.
2. Food and fashion are becoming best friends
A number of Thai designers are tapping into shopping mall fatigue and setting up their boutique collections alongside restaurants or stimulating caffeinated brews.International fashion star Kem Issara said, she wants to create a unique experience for those who stumble upon her brand.“This used to be a café, but I kind of turned it around to become a café and fashion.“I think I kind of like that because it gives you a bit of a change from shopping in a department store with a café it helps me to make a lifestyle other than just shop and go.
3. What starts on the beach ends up on the catwalk
As tourists flock to Thailand’s beaches, it’s only natural that the swimwear found resting on the country’s idyllic sands would start to catch on worldwide.Designer and retailer Pow Foongfaungchaveng says it makes sense for Thailand to lead the world in beachside fashion.
“I think that every country that has great beaches supposed has great swimwear."
4. The Origin of Thailand’s fashion
Central to Thailand’s culture is the rich history of the country’s royal family.To promote local techniques, Queen Sirikit took a global tour wearing traditional Thai dress and then opened an exhibition showcasing traditional textiles.Project Manager Piyavara Teekara says the display garnered interest across the globe.“This month we invited the Vogue Magazine crew with the editor-in-chief and one of their designers.”
5. Markets are providing fabulous fashion finds
Margaret explores one of the many markets in Bangkok, Bangkok markets are a hotbed for those looking for a fashion score to boast about. She took an afternoon to discover the Chatuchak Sunday Market with fashion guru Chalisa Viravan.“Sometimes you can find something that is so current, that you’ve just seen on the runway and then it’s just right here with the low price,” Viravan says.
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Unknown | May 17, 2017 at 4:53 AM
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